



The biggest challenge we see with chiropractors isn’t lack of effort. It’s pouring endless time, energy, and money into a practice model that simply isn’t designed to create consistent growth.
Too many chiropractors stay stuck in a cycle of constantly chasing the next patient, the next marketing idea, or the next fix—without ever creating real stability.
THE CHIRO EVENT changes that.
Inside, you’ll discover the proven framework that has helped hundreds of chiropractors build thriving practices with more freedom, stronger cash flow, and a business that works on their terms—not the insurance company’s.
The best part?
This isn’t theory. It’s a battle-tested system packed with practical strategies, tools, and growth secrets for chiropractors who want a more predictable, cash-based, scalable practice.




A Framework is the foundation for Practice Growth. The Formula is Simple, (once you know it). There is a $$$ Value to Every Case and your P.V.A. (Patient Value Average) sets the table for you to Discover what you are leaving on the table. Your vision of your practice changes all for the better.

There is a MOMENTUM to Practice Success. It begins with the BIG DOMINO or what we often refer to as “THE ONE THING”. Ask yourself what is 1 GREAT IDEA WORTH? What are 10 GREAT IDEA’s WORTH? What are 100 GREAT IDEA’s WORTH? Think of it as 1 NEW PATIENT, 10 NEW PATIENT’s and YES 100+ NEW PATIENTS in your office.

It’s not a secret. THE CHIRO EVENT attracts the MOST Entrepreneurial, Success Driven, Chiropractors who LOVE being a Chiropractor however just like any business, there’s always MORE to Learn, to Grow, to Be, to Do & YES, to Have. The Doctors in your CHIRO EVENT Room are Doctors so good, that you ‘ll want to know them for years to come ….

Generic business advice that doesn’t fit specialty chiropractic practices
Speakers teaching concepts they don’t actively use
Surface-level marketing ideas without real execution systems
Motivation-heavy presentations with little practical takeaway
No clear framework for patient acquisition, conversion, and growth
Overwhelming information with no actionable next steps
“Feel good” events that change nothing on Monday
Specialty-focused training built specifically for chiropractors
Learn from doctors with real-world experience in specialty practice growth
Proven systems for spinal decompression, neuropathy, knee pain, and cash-based expansion
Practical marketing, conversion, and implementation frameworks
Clear strategies you can apply immediately in your clinic
A complete patient journey approach—not disconnected tactics
Leave with actionable ideas, not just inspiration

Dr. Eric Kaplan, D.C., F.I.A.M.A., is a best-selling author, entrepreneur, and chiropractor with 45+ years of experience building specialty healthcare practices. He has owned six clinics, served as President & COO of Nutrisystem, and co-created nationally recognized brands including DISC Centers of America, NEURODoc Neuropathy Centers, and KNEE Centers of America alongside longtime partner Dr. Perry Bard. As the author of multiple best-selling books on spinal decompression and neuropathy, Dr. Kaplan brings decades of real-world clinical, marketing, and business-building experience to this training.

Dr. Perry Bard, D.C., is a best-selling author, entrepreneur, and chiropractor with nearly 40 years of experience building specialty healthcare practices. Known for his expertise in patient acquisition and practice growth, Dr. Bard built high-performing clinics and co-created nationally recognized brands including DISC Centers of America, NEURODoc Neuropathy Centers, and KNEE Centers of America alongside longtime business partner Dr. Eric Kaplan. As a co-author of leading books on spinal decompression and neuropathy, he brings decades of real-world clinical, marketing, and business-building experience to this training.

Spend one day learning the marketing, patient acquisition, and conversion systems used to grow specialty chiropractic services.
✅ Spinal Decompression Marketing
✅ Laser Marketing Strategies
✅ Internet & Digital Marketing
✅ Lead Generation Systems
✅ Cash-Based Growth Models
✅ Weight Loss Marketing Opportunities
✅ Massage Revenue Add-Ons
✅ Trial Offer / Intro Offer Strategies
✅ Neuropathy Patient Acquisition
✅ Specialty Branding Systems
✅ M.D. / D.C. Collaboration Strategies
✅ Specialty Service Marketing
✅ Personal Injury Growth Strategies
✅ Workshop Conversion Systems
✅ Social Media Marketing
✅ Community Outreach Opportunities



